{"id":6178,"date":"2023-09-13T20:57:47","date_gmt":"2023-09-13T20:57:47","guid":{"rendered":"https:\/\/apldevnew.wpenginepowered.com\/?p=6178"},"modified":"2023-12-13T09:15:59","modified_gmt":"2023-12-13T09:15:59","slug":"sustainable-packaging-in-a-disposable-world","status":"publish","type":"post","link":"https:\/\/www.apllogistics.com\/2023\/09\/sustainable-packaging-in-a-disposable-world","title":{"rendered":"Sustainable Packaging in a Disposable World"},"content":{"rendered":"<h4>Lots to Unpack Here<\/h4>\n<p>The problem with the status-quo is its nasty habit of sticking around for the long-term. But then, a catalyst or change event occurs, and we suddenly realize we\u2019ve been unconsciously accepting a system as \u201cthe way it is,\u201d when the truth is that systems can transform into \u201cthe way things should be.\u201d This, in a nutshell, is the trajectory of the packaging problem that manufacturers, retailers, and consumers are just beginning to address.<\/p>\n<h4>How Did We End Up With A Packaging Problem?<\/h4>\n<p>Let\u2019s say a consumer needs that latest, trending gizmo. They purchase it, and find it comes encased in plastic, non-recyclable packaging (that weighs twice as much as the gizmo itself). Thick plastic, the kind consumers need a kitchen knife to open to avoid damaging that pricey gizmo. If e-commerce is involved, that gizmo also arrives inside a shrink-wrapped box inside a bigger box, with maybe some foam peanuts scattered about for good measure.<\/p>\n<p>Indeed, one doesn\u2019t need to look far to see the harmful impact of wasteful packaging. The results are all around (and inside) us\u2026<\/p>\n<ul>\n<li><a href=\"https:\/\/www.iucn.org\/resources\/issues-brief\/marine-plastic-pollution#:~:text=At%20least%2014%20million%20tons,causes%20severe%20injuries%20and%20death.\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d31e2f;\">14 million tons of plastic<\/span><\/a> find their way into the ocean each year, breaking down into micro-plastics that can be found from mountain lakes to <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.smithsonianmag.com\/smart-news\/microplastics-detected-in-human-blood-180979826\/\" target=\"_blank\" rel=\"noopener\">human bloodstreams<\/a><\/span>.<\/li>\n<li>Less than <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.epa.gov\/facts-and-figures-about-materials-waste-and-recycling\/plastics-material-specific-data\" target=\"_blank\" rel=\"noopener\">5% of plastic waste<\/a><\/span> is actually recycled and repurposed (through an energy intensive process)<\/li>\n<li>Styrofoam is the second most common form of waste found in the ocean, its main ingredient <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3165940\/\" target=\"_blank\" rel=\"noopener\">being a neurotoxin that can increase the risk of lymphoma and leukemia<\/a><\/span>.<\/li>\n<\/ul>\n<p>Packaging waste seems to be woven into the fabric of our daily lives. But remember, consumer brands can do better.<\/p>\n<h4>What Is Circular Packaging?<\/h4>\n<p>The average production model today is <em>linear<\/em>: we gather resources from the earth, manufacture them into a specific product, and then dispose of the product (and its packaging) when it\u2019s served its purpose. Discarded items are dumped into landfills, taking up space and producing harmful byproducts.<\/p>\n<p>In stark contrast, <em>circular<\/em> packaging is purposeful packaging made of materials that can be repurposed, recycled, or biodegrade. Most importantly, circular packaging proves that including the disposal component as an essential ingredient of a product\u2019s lifecycle <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/sustainability-in-packaging-inside-the-minds-of-us-consumers\" target=\"_blank\" rel=\"noopener\">best serves growing consumer demand to live more sustainably<\/a><\/span>.<\/p>\n<h4>Four Businesses Showing Us a Different Packaging Model<\/h4>\n<p>Disrupting a linear economy in favor of a more sustainable future requires creative thinking and thoughtful design. In some cases, transitioning to complete packaging circularity may require an entire redesign of an organization\u2019s branding, supply chain model, and approach to customer service.<\/p>\n<p>Never fear \u2013 there are many levels of optimization available that enable companies to scale their approach. Here are four examples of companies trying to combat legacy, wasteful processes and promote circularity:<\/p>\n<h4 style=\"padding-left: 40px;\"><strong><span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lush_(company)\" target=\"_blank\" rel=\"noopener\">Lush<\/a><\/span> \u2013 No Packaging, No Problem<br \/>\n<\/strong><\/h4>\n<p style=\"padding-left: 40px;\">Lush Cosmetics produces and sells creams, soaps, shampoos, shower gels, lotions, moisturizers, scrubs, masks, and other cosmetics for the face and hair. Over half of the cosmetic retailer\u2019s products are sold \u201cnaked\u201d (meaning that there is no packaging at point of sale). For products which require bottles or tubs, customers are incentivized to bring or mail back empty containers in return for free products. What about shipped purchases? Lush deliveries are packed in 100% biodegradable cellophane and cushioned with 100% biodegradable, plant-based, edible, foam peanuts.<\/p>\n<p style=\"padding-left: 40px;\">Lush continues to innovate: the brand recently transitioned their gift packaging from cardboard boxes with wrapping paper to furoshiki-style cloth wraps which are stylish and reusable. Learn more about Lush\u2019s commitment to packaging circularity on their <a href=\"https:\/\/www.lushusa.com\/stories\/article_10-things-lush-packaging.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d31e2f;\">website<\/span><\/a>.<\/p>\n<h4 style=\"padding-left: 40px;\"><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Levi_Strauss_%26_Co.\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d31e2f;\">Levi\u2019s<\/span><\/a> \u2013 Repair What You Wear<\/strong><\/h4>\n<p style=\"padding-left: 40px;\">The global jeans giant has seen massive success with its numerous <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.levistrauss.com\/sustainability-report\/consumption\/circular-economy\/\" target=\"_blank\" rel=\"noopener\">circularity programs<\/a><\/span> including WellThread, Levi\u2019s Tailor Shops, and Water&lt;Less, all implemented to increase durability, recycling, and upcycling of their products.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.levistrauss.com\/sustainability-report\/consumption\/toward-zero-waste\/\" target=\"_blank\" rel=\"noopener\">Levi\u2019s is now venturing into packaging reform<\/a><\/span> to shrink their plastic and cardboard waste streams. The company is looking at end-to-end, collaborative solutions that bring in suppliers, logistics service providers, and third-party retailers. Levi\u2019s has eliminated the use of unnecessary plastic polybags in their e-commerce shipments, moving towards paper or biodegradable alternatives.<\/p>\n<h4 style=\"padding-left: 40px;\"><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/DB_Breweries\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d31e2f;\">DB Breweries<\/span><\/a> \u2013 It Takes Grit<\/strong><\/h4>\n<p style=\"padding-left: 40px;\">DB Breweries is a New Zealand-based company challenging conventional bottle disposal while alleviating environmental degradation. In 2017 the company unveiled their \u201cbeer bottle sand\u201d circularity initiative: an on-site recycling machine that crushes beer bottles into sand. The sand is then sold to construction, plastic manufacturing, and electronics companies who would otherwise pull sand for their operations from local beaches and riverbeds.<\/p>\n<h4 style=\"padding-left: 40px;\"><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Danone\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d31e2f;\">Danone<\/span><\/a> \u2013 Devil\u2019s In The Details<\/strong><\/h4>\n<p style=\"padding-left: 40px;\">Products like Activia yogurt, Silk milk, and Evian water all fall under the Danone brand umbrella. These specialty products are famous for producing a large amount of single-use plastic, but Danone confronted this challenge head on with bold goals for packaging circularity.<\/p>\n<p style=\"padding-left: 40px;\">As of 2021, <span style=\"color: #d31e2f;\"><a style=\"color: #d31e2f;\" href=\"https:\/\/www.danone.com\/impact\/planet\/packaging-positive-circular-economy.html\" target=\"_blank\" rel=\"noopener\">84% of Danone\u2019s packaging is reusable, recyclable, or compostable<\/a><\/span> and their goal is to increase that percentage to 100% by 2025. However, the company knows that it doesn\u2019t matter if products are recyclable if recycling pickup and recovery systems aren\u2019t in place. As such, Danone partners with local resources to empower recycling services in target markets that represent 90% of their sales. Additionally, Danone commits to utilizing 100% bio-based PET for their water bottle production.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots to Unpack Here The problem with the status-quo is its nasty habit of sticking around for&#8230;<\/p>\n","protected":false},"author":11,"featured_media":6616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-6178","post","type-post","status-publish","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Packaging in a Disposable World | APL Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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